NULAI JEN Campaign

A transformative partnership unfolded as we joined hands with Network of University Legal Aid Institutions (NULAI) to empower justice education advocates and bring about tangible change through a dynamic online campaign.

The Challenge

NULAI, a nonprofit dedicated to providing legal aid and education in Nigeria, faced the task of delivering a transformative legal education fellowship program and an online campaign. With funding from Heinrich Böll Stiftung and other esteemed donor partners, NULAI aimed to empower its 2021 NULAI Justice Education Fellowship (NJEF) Fellows to make a substantial impact through an engaging online campaign, “Justice Education Nigeria.”

 

The Solution

In a strategic partnership with NULAI, we stepped up to the challenge. Our mission was to equip the 2021 NJEF Fellows with the tools and knowledge needed to execute a dynamic social media campaign that would amplify the message of justice education in Nigeria. The solution involved a comprehensive approach:

  • Empowering Training: WWT conducted an intensive 5-day training session for 11 NJEF Fellows, providing them with the skills and insights required to excel in the world of social media advocacy.
  • Visual Storytelling: We developed a rich array of visual content, including 30 eye-catching posters, 15 informative infographics, and 3 engaging animation videos. These assets were meticulously crafted to resonate with the target audience and convey the essence of justice education effectively.
  • Educational Resources: A 37-page pocket guidebook was developed, serving as a handy knowledge resource for advocacy partners and ordinary Nigerians across the country. The pocket guidebook provided further depth to the campaign messages, which were both informative and precise.
  • Impactful Campaign: The crowning achievement was a powerful 3-month social media campaign across Facebook, Twitter, and Instagram. This campaign was meticulously designed to drive traffic to NULAI’s online legal education repository, www.nigeria.action4justice.org, where knowledge and resources on legal education were readily accessible.

The Impact

The results were nothing short of remarkable. Through this collaboration, NULAI’s message of justice education reached a wider and more engaged audience, making a profound impact on communities across Nigeria. The campaign effectively drove traffic to the online legal education repository, making vital resources easily accessible to those seeking legal knowledge and support. The 2021 NJEF Fellows were not just participants; they emerged as empowered advocates for justice education in Nigeria, armed with the skills and tools to drive meaningful change. 

 

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